Free standard shipping on all orders!

Your cart

Your cart is empty

5 Swimwear Trends That Will Dominate This Summer

Introduction: What’s Hot in Swimwear This Summer

The summer season is here, and with it comes the excitement to hit the beach or lounge by the pool. But what’s a summer adventure without the perfect swimwear? This year, the trends are all about bold colors, unique patterns, and comfort that doesn’t compromise style. Whether you’re planning to soak up the sun or just want to update your summer wardrobe, it’s time to dive into what’s hot in swimwear this summer. Forget the days of playing it safe with plain designs and traditional cuts. This season, expect to see swimwear that stands out. From high-waisted bikinis that flatter every body type to one-pieces with daring cutouts, there’s something for everyone. And let’s not forget about sustainability - more brands are embracing eco-friendly materials, so you can feel good about your swimwear choice. Keep an ear to the ground, or in this case, your toes in the sand, and get ready to make a splash with the hottest trends in swimwear this summer.

Retro Revival: Bringing Back Classic Styles

Old school’s making a comeback and it’s splashing big in the swimwear scene. Picture the charm of the 60s and 70s bikinis, high-waisted bottoms, and halter tops. These styles are not just about nostalgia; they’re a blend of comfort and timeless fashion, making waves again for their flattering fits that suit various body types. The key elements? Think polka dots, stripes, and bold, solid colors. And let’s not forget the one-piece swimsuits with daring cutouts and vibrant patterns, a nod to vintage glamour with a modern twist. By embracing these retro styles, you’re not just wearing a swimsuit; you’re making a statement that classic never really goes out of style.

Sustainable Swimwear: Fashion Meets Eco-Friendly

This summer, it’s not just about looking good in swimwear, it’s about feeling good about what you’re wearing too. Sustainable swimwear is where fashion meets eco-friendly, making a splash by using materials that are kind to our planet. Brands are now crafting bikinis, one-pieces, and trunks from recycled plastics, fishing nets pulled from the ocean, and other sustainable materials. This trend is a win-win: you get stylish, durable pieces, and our oceans get a little cleaner. Plus, these eco-conscious options often come from brands that are transparent about their manufacturing processes, ensuring workers are treated fairly. Choosing sustainable swimwear means you’re part of a movement that values both beauty and the environment. So, you can hit the beach this summer knowing your fashion choice is helping to make a difference.

Bold Prints and Patterns: Make a Statement

This summer, it’s all about making a splash with bold prints and patterns on your swimwear. Forget about the days of playing it safe with solid colors or traditional stripes. The trend now is to stand out with eye-catching designs that showcase your personality and style. We’re talking about vibrant florals that scream tropical paradise, geometric patterns that are all about that modern edge, and animal prints that unleash your wild side. The key is to find a print that speaks to you and wear it with confidence. Whether you’re lounging by the pool or hitting the beach, a swimsuit with a bold print or pattern is your ticket to being the center of attention. Remember, the bolder, the better. This trend is not for the faint-hearted but for those ready to make a statement without saying a word.

High-Waisted Bikinis: Comfort Meets Style

High-waisted bikinis are back and they’re not just a nod to vintage style—they’re a comfortable blend of fashion and function. This swimwear trend is all about giving you that perfect silhouette while ensuring you feel at ease, whether you’re lounging by the pool or taking a dip in the ocean. The beauty of high-waisted bikinis lies in their versatility; they flatter almost every body type by hugging the waist and accentuating curves. Plus, they come in an array of designs, from bold patterns to solid colors, allowing you to express your style effortlessly. Not only do they provide extra coverage, but they also offer a bit more support, making them a great option for active beach days. So, if you’re looking for swimwear that marries comfort with style, high-waisted bikinis are the way to go. Get ready to see them everywhere this summer.

Cut-Outs and Ties: The Trend of Details

This summer, it’s all about the details in swimwear. Cut-outs and ties are not just details; they are the trend. Think of them as little twists that take a regular bikini or one-piece from plain to eye-catching. Brands are getting creative, offering everything from subtle side cutouts that add a hint of mystery to bold, all-over designs that make a statement. And ties? They’re not just functional; they’re decorative, adding shape and style. You can adjust them to fit your body perfectly, which means these swimsuits not only look great but feel great too. Whether it’s a tie at the hip, neck, or back, it adds an element of customization. So, if you’re looking to stand out at the pool or beach, look for those eye-catching cut-outs and playful ties. They’re your ticket to making a splash this summer.

Mixing and Matching: Personalize Your Swim Look

Gone are the days when swimwear meant picking a single, matched set off the rack. This summer, it’s all about mixing and matching to create a personalized swim look that screams you. Here’s the deal – grab your favorite bikini top and pair it with a completely different bottom. Sounds wild? It’s actually fashion-forward. Think a bold, striped top with a solid, high-waisted bottom. Or, dive into a floral pattern up top and keep it cool with a neutral shade below. It’s not just about colors and patterns, though. Play with cuts and styles. A sporty top might look unexpectedly chic with a skimpy, ruched bottom. The key is to balance your look. If your top is loud and proud, maybe keep the bottom simple, and vice versa. This mix and match trend is a shoutout to all of us who want to stand out from the crowd, make a statement, or simply can’t decide between two favorites. Plus, it’s cost-effective; you get more swimwear combos out of fewer pieces. So, go ahead, mix it up and watch your unique swim look turn heads this summer.

The Rise of One-Piece Swimsuits: Elegance and Ease

One-piece swimsuits are making a huge comeback. They’ve shed their outdated reputation and are now symbols of elegance and ease. What’s cool is that they suit everyone, regardless of body type. They offer more coverage but keep things stylish with various cuts and patterns. No more worrying about bikinis staying in place while you’re having fun in the water. And guess what? One-pieces are now designed with all kinds of neat features like tummy control and built-in bras for extra support. They’re perfect for anyone who wants to look chic with minimal effort. Whether you’re swimming laps or lounging by the pool, a one-piece swimsuit is a solid choice this summer.

Cover-Ups and Accessories: Completing Your Beach Look

Cover-ups and accessories are key to nailing the beach look this summer. They do more than just add flair; they’re practical, too, protecting you from the sun while making sure you look chic. Think light, breezy kaftans, sheer sarongs, and oversized hats that keep the sun at bay. Don’t forget sunglasses to shield your eyes while adding a cool vibe to your outfit. And for that extra touch, tote bags are not only useful for carrying your beach essentials but also serve as a stylish accessory. When choosing cover-ups and accessories, aim for items that complement your swimwear to create a cohesive look. Whether it’s a matching color scheme or a contrasting texture that stands out, the right combination can elevate your beach style effortlessly.

Previous post
FREE DELIVERY ON DOMESTIC ORDERS
TOP-NOTCH SUPPORT
SECURE PAYMENTS
BASED IN THE USA SARASOTA, FLORIDA
GIVING BACK OUR COMPANY REGULARLY DONATES TO LOCAL CHARITIES